Sustainability and ethically produced, are words that we hear often, but what do they actually mean?
At Crystelle Belle we're passionate about jewellery, and we believe that the future of our beautiful planet is in our hands right now. So, we are looking at ways we can make our industry more transparent, and eco friendly. We are a small company in a small town, but we feel we can make a difference by using suppliers with the same ethos as us. With this in mind, we have introduced a range of wedding rings that uses ethically and sustainably sourced gold, called Single Mine Origin Gold.
What Is Single Mine Origin Gold?
In the past, mining industries have had a negative image because of such things as ties to conflict, child labour and hazardous working conditions.
SMO gold is different because it comes from one single, responsibly run gold mine. The Yanfolila Gold Mine in Mali, West Africa is not tied to any conflict. The miners are paid a fair and just wage under secure employment. The mine is operated to the best international standards and is socially and environmentally responsible.
Every gram of gold is traced by batch right through to the finished product, in our case wedding rings! SMO gold is segregated all the way along the supply chain, ensuring that our customers know exactly what they are purchasing.
There is only a very small percentage of gold in the jewellery industry, which is currently traceable, and it is very expensive. However, SMO gold is different because it is sold at the usual market price. As a small business this is fantastic, as it means we can supply you, our customer with SMO, without having to pay a huge premium.